Visual Identity
The US ATLAS Collaboration has a professional visual identity that is a variation on the wider ATLAS experiment visual identity. It includes fonts, a color palette and a refined logo, to help identify the US ATLAS "brand". By embracing these design guidelines across all our communication platforms, US ATLAS presents a clear, professional image that all of our target audiences can identify.
US ATLAS Collaboration members are encouraged to use this visual identity in talks and posters presented at conferences.
On this page you will find details and download that should help you in creating your presentation or other material.
Logo
The official ATLAS logo plays a key role in establishing the Collaboration's visual identity. Ensure you use one of the variations available below. Given that the color scheme (blue and red) of the US ATLAS logo and visual identity is the key feature that identifies it and distinguishes it from the wider ATLAS logo, collaborators are encouraged to use the standard loco where possible.
Standard Logo
Drag and drop the image or open the PNG file or SVG File
Blue and Black Logo
Black Logo
Colors
The ATLAS website and visual identity uses the following colors:
Standard "ATLAS blue" color
HEX: #0B80C3, plus a brighter blue for highlights (HEX: # #2494DB)
Red
Mostly to be used in the logo; HEX: #B22234
Black (and greys)
HEX: #0D1214, with some gray variants
Fonts
The default US ATLAS Font (like the ATLAS font) is Open Sans. It is used in the ATLAS logo, website and official communications. Open Sans is an open-source font available for free in the Google Fonts database.
Presentation Templates
US ATLAS Collaboration members can download the US ATLAS PowerPoint presentation template (with corresponding fonts, colors, and logo) here.
Guidelines
Acknowledgements and proper crediting of US ATLAS contribution by third parties and partners is done through copyright for images, and comments for written content.
Using the US ATLAS logo on a web site or any document is totally different: given that it is a brand, the logo implies that the collaboration directly contributed to or endorsed the project through an established partnership where roles and contributions have been clearly defined, and that the material was checked in details.
Projects which require the right to use the US ATLAS brand therefore agree to go through approval, reporting and to implement the modifications required. In this situation, the role of the outreach coordinators is to interact with the project developers, advise and collect background information until the material has reached a sufficient quality to be presented to the relevant bodies. Approval is then given (or not) by the US ATLAS management.
The right to use the US ATLAS logo and brand can be removed at any time. In that case the project is of course not stopped, the logo and mention of US ATLAS are removed and it runs with other partners. For this reason – and to simplify Intellectual Property issues - it is strongly recommended to choose a neutral project name.
Note that the use of the CERN logo requires a similar approval by the CERN communication and legal services, and that the use of the letters CERN in project names is generally not accepted.